Unit Economics
ARPA $13,730 · margin 80%Can we scale — with the truth about uncertainty. The LTV tile refuses rather than guess.
Lifetime value
LTVREFUSED
LTV 90% CI spans 85.7x the median (> 1.0x cap); too uncertain to act on
Needs: tighter (more matured) retention before LTV is actionable
CAC & payback
CAC$131,579ex-postPayback12.0 moex-post
From aggregate acquisition spend (ATL-405). Payback binds harder than the LTV ratio when capital is expensive.
CAC by channel
paid search54 customers$3,000
outbound18 customers$6,000
content36 customers$1,500
Retention readout
GRR97.4%ex-postNRR100.8%ex-post
Concentration risk
Top-decile share47%ex-post