Funnel & Bottleneck

overall 3.50%

Stages multiply, so fix the worst-converting stage first. The tail-aware view weights by absolute volume lost, which can point elsewhere under concentration.

Visitor → Lead

70.0%

Lead → MQLmost lost

50.0%

MQL → Opportunityworst rate

20.0%

Opportunity → Won

50.0%

Guard: check the worst stage isn’t a definition-drift artifact — see Regime Monitor.